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Orville Redenbacher’s is the top‑selling popcorn brand in the United States, based on 2020 consumption data.
- Orville Redenbacher leads with the highest household reach in 2020 (≈30‑38 million consumers).
- SkinnyPop tops Amazon’s best‑seller list for pre‑popped popcorn, but not overall market share.
- Multiple taste‑test rankings (Allrecipes, Bon Appétit) also place Orville Redenbacher near the top.
- Orville Redenbacher is identified as the top‑selling popcorn brand in the United States.
- The 2020 Statista consumption data is the primary source confirming its market leadership.
- Some models highlight SkinnyPop as the #1 Amazon best‑seller, which differs from the overall market‑wide view presented by Statista.
Ultimate Microwave Popcorn Taste Test
The Clear Market Leader
According to the 2020 Statista survey of U.S. households, Orville Redenbacher’s was the most‑eaten popcorn brand, with roughly 30‑38 million Americans reporting they purchased the brand that year3. Consumption data is a strong proxy for sales, making Orville Redenbacher the de‑facto top‑selling popcorn brand in the United States.
Supporting Evidence
| Source | Finding |
|---|---|
| Statista 2020 survey | Orville Redenbacher leads with the highest household reach3 |
| Bon Appétit blind taste test | Orville Redenbacher appears among the highest‑rated microwave popcorn brands6 |
| Allrecipes taste test | Orville Redenbacher consistently ranks near the top of best‑of lists1 |
| Amazon Best‑Sellers | SkinnyPop’s Family Favorites Variety Pack is the top‑selling item on Amazon’s popcorn category4 (specific to the Amazon marketplace) |
Why Other Brands Appear Frequently
- SkinnyPop: Dominates Amazon’s best‑seller list for pre‑popped popcorn, reflecting strong online sales but not total market volume.
- LesserEvil, Jolly Time, Act II, Pop Secret: Appear in taste‑test round‑ups and niche‑market listings, indicating popularity in particular segments (organic, budget‑friendly, etc.) but not overall dominance.
Bottom Line
When looking at overall U.S. consumption—the most reliable indicator of total sales—Orville Redenbacher’s stands out as the top‑selling popcorn brand. Other brands may lead in specific channels (e.g., Amazon) or categories (organic, pre‑popped), but they do not surpass Orville Redenbacher in total market share.
Quick Takeaways
- Orville Redenbacher: ~30‑38 million U.S. consumers in 2020 → top overall seller.
- SkinnyPop: Amazon best‑seller for pre‑popped popcorn, strong online presence.
- Taste‑test rankings repeatedly place Orville Redenbacher among the best‑tasting microwave options.
Note: Sales figures can shift over time, but as of the latest available data (2020), Orville Redenbacher remains the leading brand nationwide.