Quick Takeaway

• Typical base salary: ≈ $260 k – $280 k per year.
• Broad range across sources: $208 k – $383 k (base) and up to $400 k+ when total compensation (bonuses, equity) is included.

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What the data say

Source	Reported figure*	Notes
Indeed (VP of Product)	$262,856	Based on 3 salary reports from job postings in the last 36 months 1
Built In	$207,941	Average; reported range $150 k – $495 k 2
ZipRecruiter	$228,581	Derived from 1 posting (≈ $109.89 / hr) 3
Glassdoor	$356,723	Includes base + bonuses + stock; highest average reported 4
6figr	$319,000	Average of 86 profiles; range $236 k – $997 k 5
Salary.com (benchmark)	$269,681	U.S. benchmark for VP of Product Management; LA is typically 10‑20 % higher 6
Indeed (VP of Product Management)	$275,776	Based on 2 salary reports 7
Comparably (VP Product Development & Marketing)	$382,970	Wider role definition; range $199 k – $899 k 8
SalaryExpert (CA‑specific)	$233,737	Gross salary estimate for California 9
PayScale	$176,344	Lower‑end estimate; may reflect smaller firms or limited data 10

*All figures are annual base salary unless otherwise noted (Glassdoor includes total compensation).

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Synthesizing the numbers

1. Core base‑salary consensus – The majority of sources that focus on pure base pay (Indeed, BuiltIn, ZipRecruiter, Salary.com, Indeed Product Management) cluster between $207 k and $276 k.
2. Mid‑point estimate – Taking the six base‑only figures (excluding the outliers that bundle bonuses/equity) yields an average of ≈ $260 k.
3. Upper‑end / total‑comp – When total compensation is considered (Glassdoor, 6figr, Comparably), the average climbs to ≈ $350 k – $380 k.

Therefore, for a typical VP of Product role in Los Angeles:

• Base salary: $260 k – $280 k per year.
• Total compensation (including bonuses & equity): $350 k – $400 k+ for senior‑level positions at larger tech firms.

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Factors that drive the spread

Factor	How it influences pay
Company size & stage	Start‑ups may offer lower base but higher equity; large enterprises often pay higher cash salaries.
Industry	Tech‑heavy sectors (software, SaaS, e‑commerce) tend toward the top of the range; non‑tech firms may sit near the lower‑mid band.
Experience & scope	10+ years of product leadership, P&L responsibility, or overseeing multiple product lines can push salaries above $300 k.
Geography within LA	Companies in Silicon Beach (Santa Monica, Venice) often match or exceed the higher end of the range.
Bonus & equity structures	Many listings bundle performance bonuses (10‑30 % of base) and stock options, inflating total comp figures.

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Bottom line for job‑seekers & employers

• Benchmark salary for budgeting or negotiation: ≈ $270 k base.
• Total‑comp target for senior, well‑funded tech firms: $350 k – $400 k+.
• Adjust expectations up or down based on the specific company’s size, industry, and equity package.