Most‑in‑Demand Children’s Shows Worldwide (2023‑2025)

1. SpongeBob SquarePants (Nickelodeon)

• Record holder: Guinness World Records lists it as the “most‑in‑demand children’s TV show” with a demand multiplier of 50.3× the global average³.
• Why it stays on top: Over two decades of new episodes, a massive merchandising engine, and cross‑generational appeal keep it at the summit of overall demand.

2. Masha and the Bear (Animaccord)

• Preschool champion: Named the most‑in‑demand preschool show worldwide in 2023 and maintained the #2 spot among all children’s series throughout 2024⁶⁷.
• Global reach: Short, humor‑driven episodes translate well across languages, propelling it into the top‑10 overall TV shows in 2024⁴.
• Trend: Consistently strong in non‑English markets and on streaming platforms, making it a dominant force for younger audiences.

3. Miraculous: Tales of Ladybug & Cat Noir (Zagtoon)

• Rising star: Parrot Analytics reports that Miraculous has overtaken My Little Pony and is on track to surpass SpongeBob by the end of 2025².
• Drivers: Recent season releases, a robust global merchandising line, and strong social‑media buzz fuel its rapid ascent.

4. Peppa Pig (Entertainment One)

• Steady performer: Continues to rank among the most‑in‑demand children’s titles, especially in preschool‑focused markets across Europe, Asia, and the Americas⁵.
• Key factors: Simple, relatable storylines and extensive licensing agreements keep it highly visible.

5. Other Notable Contenders

• My Little Pony: Once a top‑demand series but now behind Miraculous.
• Bluey (Australia): Mentioned in some 2025 streaming reports as a high‑volume title, though not consistently listed in the demand‑multiplier rankings.

How Demand Is Measured

• Parrot Analytics calculates “demand” by aggregating viewership, streaming minutes, social‑media mentions, and search activity across global platforms.
• Guinness World Records validates the highest demand multiplier (SpongeBob’s 50.3×).
• Industry awards (e.g., Global Demand Awards) compile annual data to name the “Most In‑Demand Children’s Series” for a given year.

Current Landscape (2025 Snapshot)

Rank	Show	Demand Highlights
1	SpongeBob SquarePants	Guinness record 50.3×; still the benchmark for overall kids’ demand.
2	Masha and the Bear	#2 children’s show in 2024; #1 preschool show 2023‑2025.
3	Miraculous	Projected to overtake SpongeBob by late‑2025; fastest‑growing demand.
4	Peppa Pig	Consistently high preschool demand worldwide.

Key Takeaways

• SpongeBob remains the historic high‑demand leader, but Masha now dominates the preschool niche and sits just behind SpongeBob in overall children’s demand.
• Miraculous is the fastest‑growing contender and may become the new overall leader by the end of 2025.
• Peppa Pig continues to hold a solid position, especially in early‑childhood markets.

Why These Shows Outperform Others

1. Universal Themes & Humor – Simple, repeatable storylines that translate across cultures.
2. Strong Merchandising & Licensing – Extensive product lines keep the brands visible beyond the screen.
3. Multi‑Platform Distribution – Presence on broadcast TV, major streaming services, and digital platforms maximizes audience reach.
4. Strategic Localization – Dubbing and cultural adaptation (e.g., Masha’s short episodes) boost global appeal.

Looking Ahead

• 2026 Outlook: If Miraculous maintains its momentum, it could claim the Guinness record in the next update.
• Emerging Markets: Asian and African streaming growth may elevate new regional titles, but the four shows listed above are expected to remain the core of global demand for the near future.