"How many iPhones are sold worldwide each year"
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Apple ships roughly 230 million iPhones each year, with the 2024 shipment at about 232 million units, marking a stable high‑volume market.

Quick Facts
  • 2024 global shipments: ~232 million iPhones 1
  • All‑time annual peak: 242 million units in 2021 2
  • Regional split (2024): Americas 76.8 M, Europe 57.2 M, Greater China 44.8 M, Japan 15.6 M, Rest of APAC 14.3 M 1

How Many iPhones Are Sold Worldwide Each Year?

Apple’s annual iPhone shipments (the industry‑standard proxy for sales) have settled into the 230 million‑unit range in recent years.

Year Units Shipped (approx.)
2024 232 million1
2023 231 million 3
2022 224 million 3
2021 (peak) 242 million2
2020 217 million 3

Recent Highlights

  • 2024: Apple shipped ≈ 232 million iPhones worldwide, a slight rise from the previous year.
  • 2021: The all‑time high of ≈ 242 million units, driven by pandemic‑induced demand.
  • 2022‑2024: Shipments have hovered just above the 230 million mark, indicating a stable, mature market.

Regional Breakdown (2024)

  • Americas – 76.8 million
  • Europe – 57.2 million
  • Greater China – 44.8 million
  • Japan – 15.6 million
  • Rest of Asia‑Pacific – 14.3 million

Source: Demandsage 2025 iPhone statistics1

Cumulative Milestones

  • > 3 billion iPhones sold cumulatively as of July 2025 9.
  • ≈ 1.38 billion active iPhone users worldwide 4.

Trend Overview

  • 2010‑2019: Steady growth from ~40 million to ~200 million units as the iPhone became mainstream.
  • 2020‑2021: Pandemic boost pushed 2021 to a record ~242 million.
  • 2022‑2024: Slight decline from the peak, but shipments remain near 230 million annually, reflecting market saturation and strong brand loyalty.

What This Means

  • The iPhone remains one of the world’s highest‑volume smartphones, consistently moving ≈ 230 million units per year.
  • While growth has plateaued, Apple’s ecosystem and regular product refreshes keep demand robust across all major regions.

All figures are based on Apple’s reported shipments and independent market analyses (Demandsage, Business of Apps, Backlinko, etc.).

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